Time to pay hommage to the enterprise Wiki?
One: Start a blog around your book.
Two: Seed copies of your book to a few bloggers you think are a good match for the book’s topic.
Examination of how blogs help build buzz for a product and improve search engine rankings.
our grandparents had laurel and hardy
Note: This article is the first in a series of short posts about this most important topic. After all, this is the first question that has to be answered, isn’t it? But how should you answer it? What criteria should you examine about yourself, your business, and your employees before deciding to blog or not [...]
According to Trendwatching:
So what is it all about? The GENERATION C phenomenon captures the tsunami of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.
I’m not crazy about the name, but then again, it seems nothing is going to [...]
Imagine you’re walking down the street and you see a sandwich board sign out on the sidewalk that says “Widgets on Sale! 20% Off!” You think to yourself, “Great! I always need new widgets. I’ll get some.” You want to buy widgets. You’re already convinced. Now, it’s just a small matter of buying them and [...]
Companies Tap into RSS reports on how businesses with a tech-savvy clientele are using RSS (Real Simple Syndication) for maximizing customer contact and sales. After the RSS wave will come the podcasting wave, then the videocasting wave.
That’s the question explored in Myths of the Self-Taught Designer: The First Conversation between Ego and the Devil, at the AIGA site. I can only assume that AIGA stands for Association of International Graphic Artists, since nowhere on their site do they explain what the acronym stands for. Duh, people.
Anyway, this article focuses more [...]
If you’re willing to sign up for a free login account, you can have access to a great deal of free Forrester Research papers, including this one, which covers the strategic thinking behind business blogging and covers its risks and benefits. Many who are Forrester consultants also blog as a way to further display their [...]
GreenCine is an indie/anime/alternative internet mail order movie rental company. The San Franscisco Chronicle ran an article on May 5, 2005 about what happened when Dennis Woo gave the go-ahead to start a business blog:
Woo credits the blog with helping double his company’s sales in 2004. “When we started off, I was skeptical about whether [...]
What’s a Wiki?
The word wiki comes from the Hawaiian wiki wiki, or “quick”. Don’t let the whimsical-sounding name stop you from taking this knowledge-management tool very seriously. Simply, a wiki is an online collection of user-written and user-edited articles arranged by topic. At first read, that doesn’t seem too significant, but notice that a wiki [...]
Note: I posted this as a comment at Tom Peter’s blog, and liked it enough to copy it and post it here as a full post in my own blog.
Many of us have admired the work of artists or writers, and were faced with a conundrum when we found out through personal experience or hearsay [...]
How a company internal blog can benefit everyone.
Hype Cycles are the natural social progression of a disruptive technology. Blogs are the prime example people who know about this stuff are applying it to, right now. Really, it applies to just about everything, even on a macro scale. In other words, it applies to the entire internet, period. We constantly find ourselves at [...]
Not only is this list of articles and columns an excellent resource for businesspeople, it’s also an excellent example of how internet marketing can really work. I’ve heard of their book before, but now, having spent some time going over their site, I can tell these folks really know their stuff and I’m going to [...]
A brief list of excellent links to resources on maximizing the use of Google’s various search services and related tools.
Learn about keyword density, an important concept in search engine optimization, or, SEO.
