GreenCine is an indie/anime/alternative internet mail order movie rental company. The San Franscisco Chronicle ran an article on May 5, 2005 about what happened when Dennis Woo gave the go-ahead to start a business blog:
Woo credits the blog with helping double his company’s sales in 2004. “When we started off, I was skeptical about whether it would be successful, but it is core to our strategy,” he said.
The article has some good related material, too.
It’s nearly impossible for me to imagine how a good blog could hurt sales (though a bad one sure could!).
