If you’re willing to sign up for a free login account, you can have access to a great deal of free Forrester Research papers, including this one, which covers the strategic thinking behind business blogging and covers its risks and benefits. Many who are Forrester consultants also blog as a way to further display their expertise and to connect with their legions of Fortune 1000 clients. Forrester is one of the most highly respected giants in the world of internet research.
If you don’t want to register, you may download a PDF of the research from me. I didn’t see any terms of service that forbids me from doing this, so I’m going to assume it’s okay. If someone from Forrester knows otherwise, contact me, and I’ll remove it.
