In determining whether or not your business should have a public, customer-facing blog, you need to examine what kind of business you’re in. While it may be fairly obvious that a high-tech business with high-tech customers would be a good fit for a business blog, what may not be so obvious is what other kinds of businesses could benefit from a blog?
- Freelancers
- Consultants
- Designers
- Teachers/professors
- Artists/photographers
- Organic farmers/market gardeners/herbalists
- Artisans/clothiers/tailors/craftspeople
- Accountants/lawyers/other professionals
- Retailers of any kind
- Realtors
- Health/alternative health practitioners
- Many more than I can easily think of— add your ideas in the comments below
These types of endeavors benefit from blogs in several ways: Blogs are a great venue to display your understanding, expertise, and authority in your chosen field. When prospective customers are doing research for your type of service on the internet, you need a way to show this in mere seconds from the time they land on your site, or it’s back button death for you. Also, blogs increase search engine rankings and search traffic for your site.
Remember the story you’re telling
Everything has a story behind it. People develop emotional attachments to stories, not products or services.
And what better way to tell a story—to keep on telling a story—than with a blog?
Next Thursday: Examine your overall business strategy
