The internet is such an interesting place to be. Here I am blogging about the Return of Craft and how blogging connects with that, and I find myself pondering the Craft aspect of my own work. Is there a place in the world, anymore, for individual, costly(!), customized web design? After all, with automated DIY [...]
The new kids on the blog: The latest smart marketing tool, film directors’ ‘making-of’ weblogs stoke fans’ zeal by drawing them into what feels like an inner circle.
Great example of how blogs can be used to build buzz. My take on this is that this isn’t just for Hollywood. Any artisan, crafter, woodworker, sculptor, painter, [...]
Farmers who blog about their season and their CSA. This is so right on. This is how you do it. Only problem: no contact info!
It’s the HeartBeat blog, over at Little Works of Heart. Wonderful photographs and little inspirational quotes and postings. I’m not much of a pink roses guy, but it sure works in this setting for its author and, of course, for its intended audience.
I asked Susan how her blog had helped her sales, and this is [...]
Simply called Doll, Mimi Kirchner’s blog is one of the best examples I’ve found of an artisan/craftsperson blogging their creative process with tons of pictures. This turns the process of creating each doll into its own story.
There are so many advantages to this in so many ways, I get excited even just thinking about [...]
I’m very pleased to have been asked by the good folks at Cloud Alliance to redesign their website and they like the idea of including a blog. Cloud Alliance is a partnership of various people and companies in Vermont bringing wireless broadband to rural areas that need it. Bringing wireless broadband to the beautiful dial-up [...]
I believe the comeback of Craft extends to many areas outside of the actual artisans, craftspeople, and farmers producing the unique goods we desire. Specialty retail and local farmer’s markets are extensions of Craft, because they’re part of the community network and community conversation that facilitates the exchange of these goods. This is the Art [...]
Many companies which are encouraging employees to blog (as opposed to just allowing it, which communicates that they barely tolerate it and are complete dinosaurs thrashing about in a tar pit) have created their own guidelines for doing so. In Policies Compared: Today’s Corporate Blogging Rules, Frednik of the Corporate Blogging Blog compares the [...]
In this series of articles, we’re examining how to determine if blogging is right for your business. In the last article in this series, we looked at what kind of business you’re in so that you could help determine if blogging about your business would be a good idea.
In this article, we suggest you [...]
Passion for what you do and taking a stance is becoming more important. Companies that profess neutrality are becoming a thing of the past. In The 5 P’s of Activist Marketing, Pete Blackshaw writing for ClickZ offers a succinct overview of the concept:
Pure
Passionate
Prophetic
Poor
Paranoid
This is the second story in a short span to highlight how blogs help drive sales and increase revenue. If your site doesn’t have a blog, what the heck are you waiting for?
Contact me: michaelmartine [at] gmail dot com.
I’m very happy to announce that I’ve been asked to redesign a famously local meme, Eat More Kale. Eat More Kale stickers are on hundreds of vehicles throughout not only Vermont, but much of New England and elsewhere around the world. The main man behind behind Eat More Kale, Bo Muller-Moore (his wife, Melissa, is [...]
