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The 5 P’s of Activist Marketing

Passion for what you do and taking a stance is becoming more important. Companies that profess neutrality are becoming a thing of the past. In The 5 P’s of Activist Marketing, Pete Blackshaw writing for ClickZ offers a succinct overview of the concept:

  1. Pure
  2. Passionate
  3. Prophetic
  4. Poor
  5. Paranoid
This entry was written by Michael Martine, Blog Consultant and posted on June 4, 2005 at 5:15 pm and filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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