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Movie-maker Blogs Bring Fans In On Creative Process - Parallels for Artisans & Crafters

The new kids on the blog: The latest smart marketing tool, film directors’ ‘making-of’ weblogs stoke fans’ zeal by drawing them into what feels like an inner circle.

Great example of how blogs can be used to build buzz. My take on this is that this isn’t just for Hollywood. Any artisan, crafter, woodworker, sculptor, painter, and farmer should be blogging their creative processes. When people know what went to what you make, and they feel in on the inner story of something, the next logical step to bring that feeling to culmination to make a purchase, bringing them the rest of the way into the story.

This entry was written by Michael Martine, Blog Consultant and posted on June 16, 2005 at 5:29 pm and filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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