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Monthly Archives: July 2005

How to be a thought-leader and own your niche

If you’re link blogging instead of creating original material, you’re not a thought leader in your space. The more into your niche you get, the more important (and easier) it is for you to write original material. Focus on your niche. Burrow into it. Be as specific as you can within it. Not just consulting, [...]

5 things your retail blog must have

If you run a retail operation that has a storefront, there are certain items you need on your retail blog that blogs in other markets don’t need. Here’s a list of the ones I can think of for now:

Strategies for specialty retail blogging

If your business is specialty retail (bricks and/or clicks), blogging is one way to really set yourself apart from your competition. Because you occupy a niche, you should be seen by your customers as authorities, experts, and leaders in that niche. If you

Do you suffer from blog fatigue? 4 strategies to help

As you’re screening news and posts in search of that perfect link for a post in your blog, does it all suddenly blur and become the same thing, none of it worth your time? Nothing to link to that seems original?

As you struggle to write original posts, do you feel as though all you can do is repeat yourself because you’ve said everything already to your target audience?

You, my friend, may be suffering from blog fatigue.

Blogs are stories, and stories are marketing: process blogs

Blogs are stories. Or at least, they could be. Linkblogging (blogging by posting links to others’ work and adding a small bit of your own commentary) isn’t necessarily storytelling. Blogs in the earlier sense of “online journals” are stories. Bloggers who write about their lives and do it well are telling stories. But one of the most significant forms of blogging combined with storytelling are process blogs.

The Spokesman-Review gets it

The Spokesman-Review newspaper has what they call a Transparent Newsroom, where they invite readers to comment on stories the paper publishes in a blog.
Fantastic!

6 reasons why teachers & professors should blog

Teachers & professors are starting to blog in greater numbers. But they’re doing it for different reasons than other professionals. Do you teach? If so, consider the following reasons you might want to get yourself a blog:

Nobody knows what blogs are

It’s true. Or at least, so many people don’t know what blogs are, you might hesitate to start one. Might. Truth is, it doesn’t matter whether anyone knows what it is, or not.

Top 10 reasons why politicians should blog

Ten reasons why politicians should blog is from a French blogger named Loic Le Meur. Apparently, political blogging really catching on in France. Quick searches on Google turn up a lot of British political blogs, as well. Here in America, the terms “Dean”, “blog” and “election” are all linked together in our minds. Dean (former governor of my home state, Vermont) will forever be known for bringing blogs to the electoral battlefield in a big way (and the Scream). If there’s one thing we in Vermont love, it’s talking politics.

New WordPress business blog theme: Wheatgrass

I’m almost done with it. Soon it will be available for sale. It’s called Wheatgrass. Eventually, it’ll be in many colors.

Eat More Kale project coming along nicely

Last month, I posted that I had taken on the redesign of Eat More Kale. Eat More Kale is a locally famous meme throughout the Northeast and the Pacific Northwest. Considering that these parts of America have the highest concentration of “ecotopians” (a clustered demographics/geographics term), it’s no wonder that such a positive, simple, ecological [...]

Three reasons why writers should blog

Blogging is writing.
Book blogs dramatically increase book sales.
Blogs are easier to find online than books

Blogging is writing
Most blogs are utter crap. Badly written crap, at that. You’re a writer. That’s what you do. Writers and blogs are a better match than journalists and blogs. Many prominent journalists and writers now have their own blogs, and [...]

Do you have it “right” about Women and business blogging?

After reading this article in the Nashua Telegraph (New Hampshire), it really struck me how Stoneyfield Farm, to their credit, gets it right with their blogs. Their blogs aren’t even about yogurt! They’re about farming, raising healthy children, and eating healthy food. And they’re about something else—something not mentioned in the article (and probably it [...]