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Monthly Archives: August 2005

Could you be sued because of others’ comments? Create a comment policy now!

Business bloggers on both sides of the blogging/commenting line to have clearly defined commenting policies. Bloggers should have a readily available posted commenting policy, and commenters, when doing so in association with an organization, should have a clearly defined commenting policy.

Blogs vs. press releases

It seems anymore when you see blogs vs. whatever, blogs win. I subscribe to the MarketingSherpa newsletter and in it are discussed 5 strategies to deal with the dwindling importance of the until-now legendary press release. I encourage you to read the other four, but here is the first one, blogs:

Is your blog placement hurting conversion?

In my recent consulting & blog design projects, I have noticed that while people are beginning to wake up to the power of blogs, they don’t necessarily want their blog to be the main focus of the site. For us blog consultants and designers, this feels like a cold slap in the face. But many [...]

Why organic farmer blogs rule

Organic growers use Web journals to document farm experiences is an article from Thisweek Online, a site unknown to me until today. I have said earlier that farmers are one group of folks who should be blogging.
There is a powerful connection between small-scale organic farmers, foodies, markets, and restaurants, in that they all share [...]

How to start a new blog

Insight into the process of starting a blog for the beginner.

Start a Business Blog? Consider This

Are blogs marketers’ new e-tool? is an article by Jeff Zbar in the South Florida Sun-Sentinel that does a fair job of looking the benefits of business blogging. Zbar also shows that companies perceive blogging as a high-risk venture due to its uncontrollability:
Blogs scare some marketers, because they often welcome comments from their visitors, opening [...]

Free WordPress theme: Sapphire

I’ve decided I’m going to make some WordPress themes for business blogs and basically give them away as calling cards for customized paid work. Seems like a good way to get my name out there. Here’s the Free WordPress Themes for Business Blogs.
Note: This entry has been updated with a new URL for the themes [...]

iCan’tStandItAnymore

iThis and iThat. Blah, blah, fucking blah. Will you people knock it off, already? It’s done. Finished. More finished than scooters are.

Help for the business end of a business blog

Business blogs are not band-aids for the gaping wound that is your badly-run enterprise. If your customer service sucks, blogs will not help you. If your products are shoddy, blogging is the last thing you should ever do. If your IT people hate you because you’re clueless, please do the world a favor and touch [...]

4 strategies to help you integrate your blog into your existing site

What are your options when it comes to integrating a blog into an existing website? There are four of them. Read the article to learn the details.

Sex appeal in web design

Web Sites Have Sex Appeal is a brief report on a study conducted by the University of Glamorgan in the United Kingdom. What it concludes may not appear at first to have a profound effect on how you choose to design your blog, but I’ll share some other information with you later that will put [...]

This is how you do customer service right

This is so short, I’m going to do something I don’t normally do and quote the entire piece. My reaction? Wow. This is totally how you should do customer service. If you don’t think so, you’d better hope we invent time travel real soon so you can go back to the last century.
TRAVERSE CITY, MI [...]

Paid stealth text links are blog suicide

In Link Buying Basics for Business Bloggers, Steven Spencer brings up the topic of paid text links. We all knew this was inevitable in blogging. Whenever I look at a Weblogs, Inc. blog, I’m disgusted by the ratio of ads to content. However, there’s no deception, here. We know those ads are bought and paid [...]

Changes coming

I always try to follow my own advice and lead by example. This blog and its attendant business has gone through a couple mutations since it began. I’ve written a lot recently on niche blogging and its relation to thought leadership.
But there’s something else. Something more.

Speak to be understood: people don’t know blog tech terms

Pew Internet & American Life Project May 4-June 7, 2005[PDF] survey finds that most folks simply have no idea what RSS feeds are, or what the term means. They did a survey in which internet terms were presented and then people were asked to respond whether they had a good idea what the term was, [...]

Tourism business blogging strategies

Vermont is quite the tourist destination for most of the year: The summers are gorgeous, the fall foliage is spectacular, and the winter skiing & riding are superb. Much of Vermont really does look like a picture postcard. Tourism here is big business. Big. Business. I see a lot of websites for tourist destinations, and [...]

I made my blog easier to use - should you?

Users seemed not to know the difference between a blog and a “normal” website, and couldn’t tell they were on a blog. When they were informed they were indeed looking at a blog, some of the participants expressed anger that the blog didn’t identify itself as such. For those of us who practically live in the thick, steamy air of the blogosphere and are quite used to the ways of blogs, it’s easy for us to forget how strange, foreign, and intimidating all this can be to another person.