Take blogging, mix with flickr-ish type features, and you get Six Apart’s new offering, Project Comet. What explains it best isn’t their main Comet page, but this blog post from Mena, of Six Apart, recalling how her own mother demonstrated the product, because it drove home that mothers and families have unique blogging needs. Like, they would love to post things online for their families, but only so their family could see it. And of course, it has to be drag’n'drop easy.
I think they may have something, here. Their problem will be marketing, since the blogosphere is somewhat insular and self-contained. How do you reach people outside of it? Laugh if you want, but I say infomercials and home shopping networks. Better: getting featured on TheView. Other than that, print advertising in the right magazines might help.
One Comment
I agree, you have to go to where your market is most likely to see your message. I like the idea of geting it on the View - how about putting it into mother’s magazines? How about slipping an ad into six packs of “lunchables”. Creative placement is good thing.