Comments on: How to Start a Business Blog, Part 2 http://michaelmartine.com/2007/08/08/how-to-start-a-business-blog-part-2/ Remarkable Blog Consulting and Coaching Fri, 21 Nov 2008 21:10:28 +0000 http://wordpress.org/?v=2.6.3 By: Vivienne Quek http://michaelmartine.com/2007/08/08/how-to-start-a-business-blog-part-2/#comment-87763 Vivienne Quek Thu, 06 Mar 2008 05:13:55 +0000 http://www.michaelmartine.com/2007/08/08/how-to-start-a-business-blog-part-2/#comment-87763 A personal story that's related to business shows the human side of us. Internet is just cables and wires if not for the human touch, conversation and interaction in it. It's the same for business and business blogs. I definitely prefer to read a "human" blog than "robotic" blog. A personal story that’s related to business shows the human side of us. Internet is just cables and wires if not for the human touch, conversation and interaction in it. It’s the same for business and business blogs. I definitely prefer to read a “human” blog than “robotic” blog.

]]> By: Michael Martine http://michaelmartine.com/2007/08/08/how-to-start-a-business-blog-part-2/#comment-60508 Michael Martine Thu, 09 Aug 2007 15:52:37 +0000 http://www.michaelmartine.com/2007/08/08/how-to-start-a-business-blog-part-2/#comment-60508 @Skellie, I think your last point about "too" personal is the key difference between telling a relevant story (a highly valuable tactic) and sharing something that is inappropriately too personal. @Skellie, I think your last point about “too” personal is the key difference between telling a relevant story (a highly valuable tactic) and sharing something that is inappropriately too personal.

]]> By: Skellie http://michaelmartine.com/2007/08/08/how-to-start-a-business-blog-part-2/#comment-60507 Skellie Thu, 09 Aug 2007 15:44:10 +0000 http://www.michaelmartine.com/2007/08/08/how-to-start-a-business-blog-part-2/#comment-60507 I do agree -- all those points are hallmarks of a great business blog. I'm still not sure about the personal thing, though. I read a somewhat personal post at SEO Moz (I'd say it was a form of business blog) which was a funny story about how the author's family all thought she worked at Google, despite her efforts to tell them otherwise. I thought it made the business behind the blog seem more friendly and easy to relate to, I guess. It shows that the business staff are just like us, we all have kooky families -- and we trust people who are like us. I think as long as you don't get too personal then adding a bit of informality and personal anecdotes to a business blog might work. Though it would have to be done well, and carefully. I do agree — all those points are hallmarks of a great business blog. I’m still not sure about the personal thing, though. I read a somewhat personal post at SEO Moz (I’d say it was a form of business blog) which was a funny story about how the author’s family all thought she worked at Google, despite her efforts to tell them otherwise. I thought it made the business behind the blog seem more friendly and easy to relate to, I guess. It shows that the business staff are just like us, we all have kooky families — and we trust people who are like us.

I think as long as you don’t get too personal then adding a bit of informality and personal anecdotes to a business blog might work. Though it would have to be done well, and carefully.

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