Comments on: How to Start a Business Blog, Part 4: Business Blog Policies http://michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/ Remarkable Blog Consulting and Coaching Fri, 21 Nov 2008 22:53:11 +0000 http://wordpress.org/?v=2.6.3 By: Vivienne Quek http://michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-87815 Vivienne Quek Thu, 06 Mar 2008 16:49:08 +0000 http://www.michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-87815 In a world where most things are fast becoming commodities, differentiation becomes increasingly important. Risk is the new normal and the old normal is just plain boring. Not engaging openly is a risk but is this acknowledged by the higher management? I read one high level executive said <a href="http://www.versacreations.net/advertising/223/why-corporates-arent-blogging/">openness is such a big word that can be misunderstood"</a> and I have penned my views on that. Check out and let me know if you agree over my blog. In a world where most things are fast becoming commodities, differentiation becomes increasingly important. Risk is the new normal and the old normal is just plain boring. Not engaging openly is a risk but is this acknowledged by the higher management? I read one high level executive said openness is such a big word that can be misunderstood” and I have penned my views on that. Check out and let me know if you agree over my blog.

]]> By: Michael Martine http://michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60952 Michael Martine Tue, 14 Aug 2007 21:08:58 +0000 http://www.michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60952 @Hoobin, You have it exactly right. Seth Godin has said that (and I'm totally paraphrasing here) the new dangerous behavior is to try and play it safe, to not take risks. Risk is the new normal. @Hoobin,

You have it exactly right. Seth Godin has said that (and I’m totally paraphrasing here) the new dangerous behavior is to try and play it safe, to not take risks. Risk is the new normal.

]]> By: Hoobin Center http://michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60949 Hoobin Center Tue, 14 Aug 2007 20:56:02 +0000 http://www.michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60949 True, not engaging openly is a bigger risk now for corporate. Open innovation has start gaining momentum, blogging, wiki, open source are the foundation for open innovation strategy. True, not engaging openly is a bigger risk now for corporate.

Open innovation has start gaining momentum, blogging, wiki, open source are the foundation for open innovation strategy.

]]> By: Michael Martine http://michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60759 Michael Martine Sun, 12 Aug 2007 23:12:26 +0000 http://www.michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60759 @Hoobin, Yes it's very challenging. For a company to have a blog requires a different kind of thinking than the old days. But even the biggest old stalwarts can embrace it successfully, such as GM and Microsoft. One key to success in this is to have a solid policy as I've outlined here. There is a certain amount of risk to shoulder when a company starts a blog, but the risk of not blogging--of not engaging the public in a way it will soon come to expect--is to risk irrelevance and worse. Thanks for the thoughtful comments! :D @Hoobin,

Yes it’s very challenging. For a company to have a blog requires a different kind of thinking than the old days. But even the biggest old stalwarts can embrace it successfully, such as GM and Microsoft.

One key to success in this is to have a solid policy as I’ve outlined here. There is a certain amount of risk to shoulder when a company starts a blog, but the risk of not blogging–of not engaging the public in a way it will soon come to expect–is to risk irrelevance and worse.

Thanks for the thoughtful comments! :D

]]> By: Hoobin Center http://michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60755 Hoobin Center Sun, 12 Aug 2007 22:31:04 +0000 http://www.michaelmartine.com/2007/08/10/how-to-start-a-business-blog-part-4-business-blog-policies/#comment-60755 I think this is the area that company and corporate find most challenging, policy. You got to trust your employee when you allow them to blog, and this is not easy. And corporate spy are out there too. Whether to outsource to professional blogger or let your CEO/High Level Manager to do the blogging also in heated debate. To hire professional blogger will be like hire a PR team, and that's is sometime missing whole point since blogging is not or shouldn't be your press release. I think this is the area that company and corporate find most challenging, policy. You got to trust your employee when you allow them to blog, and this is not easy. And corporate spy are out there too.

Whether to outsource to professional blogger or let your CEO/High Level Manager to do the blogging also in heated debate. To hire professional blogger will be like hire a PR team, and that’s is sometime missing whole point since blogging is not or shouldn’t be your press release.

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