Call to Business Bloggers: How Does Blogging Help Your Business?

by Michael Martine on October 17, 2007 · 13 comments

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Photo: Emmi P.

I write a lot about how blogging helps businesses of all stripes and sizes, but now I want to hear from you. How has blogging helped your business? Take the poll below, but also you can tell me in your own words in the comments below or write a post on your own blog and link back to this post. After a week or so, I’m going to take a look at the responses and collect some of them together into a summary post.

I’m trying to put put together an overall picture on what results business people see from their blogging efforts, inspired by my friend and business coach Greg Balanko-Dickson’s questioning the ROI of his blogging.

{democracy:2}

{ 4 trackbacks }

The Call Answered — Does Blogging Help Your Business? | Desty Online -- Online and Offline Businesses
October 18, 2007 at 2:02 am
2007-10-20 Saturday Links Folder : Freelance Folder
October 20, 2007 at 7:01 pm
Meryl.net
December 6, 2007 at 9:51 am
Why Do Bloggers Edit or Delete Comments?
December 6, 2007 at 9:58 am

{ 9 comments… read them below or add one }

1 Desty October 17, 2007 at 9:46 pm

I have a response for you :)

I blogged about it and have trackbacked it to you. Sadly, you’ll have to wait till midnight when the timestamp posts it. ;)

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2 Michael Martine October 17, 2007 at 9:58 pm

Excellent! Thanks, Desty! I look forward to reading it in the morning! :)

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3 Albuq NM Real Estate October 18, 2007 at 1:53 am

Michael I voted for more opportunities but for me that includes so many different aspects. I have increased my main website traffic. Before blogging (BB) I had zero organic traffic and last month I had 419 unique visitors. Not a lot but it is doubling every month. BB my website could not be found on Google unless you typed my name in. Now I am on page one for my major search term. My blog and my main website are two separate sites. One of the blogs I have written is going to be included in a book for new agents. I have meet so many great bloggers that I wouldn’t have. Blogging has really opened me up to more opportunities! This has just been in a few months. I can’t wait to see what the next year brings. – Ashley

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4 Graham Jones October 18, 2007 at 5:53 am

Blogging could help every business – but not in the way many people expect. It’s about creating trust, credibility and enhancing reputation. Good blogs can do that and by doing so they make it much more likely that other marketing activities succeed.

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5 Carlo Selorio October 18, 2007 at 10:58 am

Hi Michael,

I’m building my blog to have better opportunities in the future.

Cheers,
Carlo

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6 Chrisitne OKelly October 19, 2007 at 1:06 am

GREAT idea. I voted for “more opportunities” because I have found blogging to be a way to connect with interesting, like-minded people and share ideas.

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7 Michael Martine October 19, 2007 at 7:09 am

I have found blogging to be a way to connect with interesting, like-minded people and share ideas.

Christine, can you draw a direct correlation between connecting with people and increased or better quality sales opportunities? What does connecting with like-minded people lead to, and can we prove it? We’re really pondering the ROI of business blogging, so I’m curious about how you see the benefits.

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8 Meryl October 22, 2007 at 8:32 am

An older post answers this question, so I don’t think it’d be appropriate to put a trackback on it.

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9 Michael Martine October 22, 2007 at 9:43 am

Meryl, I’m afraid you’ve lost me. Not quite sure what you’re getting at. What post, and where? And why would that make a trackback inappropriate?

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