Comments on: Blog about What You Do, Not What You Think

By: Michael Martine

Michael Martine — Fri, 02 Nov 2007 11:41:44 +0000

Thanks, Ken! Yes, things are different when you’re selling something and have a blog.

By: Ken - Hoobin.com

Ken - Hoobin.com — Fri, 02 Nov 2007 11:01:32 +0000

Wow, this is a GOLD! One of the rule we forget a long time ago!

Maybe we get too much guideline from the guys who selling ebook such as “you need to tell what need to be done rather then how to do it”, then you can sell your information about how to do it.

Well, it’s really a totally different ball game here for selling your service online:)

Great post, Micheal!

By: david deangelo

david deangelo — Sun, 28 Oct 2007 11:31:15 +0000

Hi Michael,

Thanks for visiting my site. I do agree with what you are saying. Having a information site is like giving a lecture from an authority position, and a blog is like an interactive workshop lesson. There is more personalisation in a blog. My site does retain readers well because of the sheer amount of information but I believe I could increase that by adding comments onto the pages just like a blog. Its something I am planning to do.

By: Michael Martine

Michael Martine — Sat, 27 Oct 2007 23:48:11 +0000

David, thanks for commenting. I think a non-blog website often has a better chance to have content that converts than a blog does, because much of the advice out there on blogging misses the mark when you’re blogging for a business (even when that advice is supposed to be aimed at business bloggers). But someone who has their head on straight and doesn’t lose focus or get distracted can really rock a business blog in a way that beats a straight information site. How? By getting readers to keep coming back for new posts and moving them closer to the buy decision. Each new blog post is a chance to convert, but you have to be smart about your content focus, and that’s really what I’m trying to get at with this post.

The way you’ve got so much content on your PUA site and how it’s arranged, it’s damn near a blog already. Something to think about.

By: david deangelo

david deangelo — Sat, 27 Oct 2007 23:10:47 +0000

Hi Michael,

What you say is very true. I don’t own a blog, but a website. My site does not say how good a product is but rather offer advice from the product they can buy. By doing that, visitors would realise how good an product is, and is more likely to buy. What you say in this post is the foundations of affiliate marketing.

By: Weekly Links - October 26th << Vandelay Website Design

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