Comments on: Don’t Download the Attention Age Doctrine

By: Stephen Cronin

Stephen Cronin — Tue, 25 Dec 2007 06:39:03 +0000

Michael, Thanks for telling it how you see it. So many would have just praised it and given an affiliate link.

By: The Secret to a Successful Business Blog: Sell without Selling

The Secret to a Successful Business Blog: Sell without Selling — Sat, 08 Dec 2007 15:56:35 +0000

[...] is no reason to subscribe to such a blog. What at first appears to be genuine content is really just another sales pitch designed to string you along to the next sales pitch, and so [...]

By: Mark McCullagh

Mark McCullagh — Mon, 03 Dec 2007 13:57:44 +0000

Good observations on your post.

I appreciated Rich’s observations about the current state of marketing, but many of us bloggers who are trying to provide meaningful information and market in an ethical manner already knew what Rich was talking about.

I think Rich’s report presupposes that everyone marketing online wants to be a driven, focused, multi-millionaire.

By: Mitchell Allen

Mitchell Allen — Mon, 03 Dec 2007 01:34:57 +0000

Hear, hear!
I like Rich Schefren, too. But this over-blown Super Sales Letter was told more eloquently in April, 2007, when Tom Asacker (acleareye.com) spent three hours with the Broadcasting Professionals of Virginia, discussing branding.
I had a blast and learned a whole lot more.

Although Schefren did wake me up with the Internet Business Manifesto, I agree that his book may not be for everyone, because he is basing our potential success on one critical factor: that we bring a killer product or service to the marketplace.
Affiliate marketers, drop-shippers, life coaches, pill pushers and MLMer’s need not apply.

However, all of us can use the art of conversation to build our businesses.
We really don’t need “Unique, proprietary tools” - yet another magic bullet - to accelerate anything.

The sad thing is, thousands will order BAP, and still not take action.
Score one for hypnotic marketing.

Cheers,

Mitch

By: Christine O'Kelly

Christine O'Kelly — Sun, 02 Dec 2007 16:54:39 +0000

It is interesting isn’t it?!? I promise that I will read Cluetrain first

By: Michael Martine

Michael Martine — Sun, 02 Dec 2007 16:46:36 +0000

@Christine: yes, there really is no such thing as bad publicity, is there? At least read Cluetrain first, OK? It is seriously a must-read for any blogger or entrepreneur today.

By: Christine O'Kelly

Christine O'Kelly — Sun, 02 Dec 2007 16:06:37 +0000

Thanks Micheal - I hadn’t heard of Rich Schefren or the Clue Train Manifesto. I’ll check into that for sure. It’s funny … your passion about NOT reading Attention Age has sparked my curiosity to the point where I want to go read it now!

By: Adam Snider

Adam Snider — Fri, 30 Nov 2007 14:31:10 +0000

Good column, Michael. Definitely an interesting read. I didn’t think much of AA1, so I’m not sure about AA2. I downloaded it, and I’ll probably end up reading it over the weekend, but I’ll keep your words in mind as I do.

By: Phil Gerbyshak

Phil Gerbyshak — Fri, 30 Nov 2007 04:59:14 +0000

Interesting post Michael. I am a big fan of Hugh and Gaping Void, love Seth Godin, and have been through the Clue Train a few times (choo-choo). I just signed up for the report from Rich. Guess I can delete that now.

Thanks for looking out for us all!

By: Michael Martine

Michael Martine — Fri, 30 Nov 2007 01:23:26 +0000

@Aaron: thanks for commenting! That’s too bad. Aren’t PDFs supposed to work on any system? Just think of all the hype and over-optimized jpegs you’re missing!