Comments on: The Secret to a Successful Business Blog: Sell without Selling http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/ Remarkable Blog Consulting and Coaching Wed, 19 Nov 2008 23:35:20 +0000 http://wordpress.org/?v=2.6.3 By: Key Elements All Top Web Sites Should Have | SulVision http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-95082 Key Elements All Top Web Sites Should Have | SulVision Sat, 01 Nov 2008 03:27:13 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-95082 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: Blog » 15 Key Elements All Top Web Sites Should Have http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-95009 Blog » 15 Key Elements All Top Web Sites Should Have Wed, 29 Oct 2008 20:45:37 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-95009 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: 15 Key Elements All Top Web Sites Should Have | Boxed CSS http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-95008 15 Key Elements All Top Web Sites Should Have | Boxed CSS Wed, 29 Oct 2008 19:42:15 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-95008 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: Michael Martine, Blog Consultant http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-90719 Michael Martine, Blog Consultant Mon, 26 May 2008 23:58:32 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-90719 @Evan - You're quite welcome. Glad you found it so useful. :) @Evan - You’re quite welcome. Glad you found it so useful. :)

]]> By: Evan http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-90717 Evan Mon, 26 May 2008 22:17:39 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-90717 Thanks Michael. I found this through your comment on Chris Garrett's blog. I like this approach very much. I really hate overselling and think it will lead to bloggers being regarded as the sleazy used car salesmen of the 21st century. So, up 'til now I've probably gone for the underselling trap. I am so glad someone has figured a way of selling that I can live with. I am very grateful to you. Heartfelt thanks. Thanks Michael.

I found this through your comment on Chris Garrett’s blog.

I like this approach very much. I really hate overselling and think it will lead to bloggers being regarded as the sleazy used car salesmen of the 21st century. So, up ’til now I’ve probably gone for the underselling trap.

I am so glad someone has figured a way of selling that I can live with. I am very grateful to you. Heartfelt thanks.

]]> By: Michael Martine, Blog Consultant http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-89601 Michael Martine, Blog Consultant Tue, 22 Apr 2008 17:45:35 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-89601 @ Chris Baggot - Thanks for sharing that awesome quote! @ Chris Baggot - Thanks for sharing that awesome quote!

]]> By: Chris Baggott http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-89597 Chris Baggott Tue, 22 Apr 2008 16:04:00 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-89597 There was a great quote from Edelman in the Dallas Morning News the other day: "It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger." To me the secret to successful business blogging starts with widespread employee blogging. To see the whole Edelman post you can see it here: http://blogging.compendiumblog.com/blog/blogs-in-business/0/0/people-dont-trust-ceos-they-trust-employees Best, Chris Baggott CEO Compendium Blogware www.compendiumblogware.com There was a great quote from Edelman in the Dallas Morning News the other day:

“It’s clear that when it comes to traditional authority figures – whether they’re chief executives or heads of state – people trust them less,” says Mr. Edelman. “Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger.”

To me the secret to successful business blogging starts with widespread employee blogging.

To see the whole Edelman post you can see it here: http://blogging.compendiumblog.com/blog/blogs-in-business/0/0/people-dont-trust-ceos-they-trust-employees

Best,

Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com

]]> By: 25 Reasons Why Your Business Blog Sucks http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-89106 25 Reasons Why Your Business Blog Sucks Wed, 09 Apr 2008 14:25:11 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-89106 [...] write posts that sound like commercials instead of a real person having a conversation (see comments [...] [...] write posts that sound like commercials instead of a real person having a conversation (see comments [...]

]]> By: Interview With Blog Consultant Michael Martine : Million Dollar Leverage http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-88158 Interview With Blog Consultant Michael Martine : Million Dollar Leverage Wed, 12 Mar 2008 17:20:09 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-88158 [...] The Secret to a Successful Business Blog: Sell without Selling [...] [...] The Secret to a Successful Business Blog: Sell without Selling [...]

]]> By: Ecommerce Sites are Boring! Add Personality and Passion with a Blog! http://michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-88127 Ecommerce Sites are Boring! Add Personality and Passion with a Blog! Tue, 11 Mar 2008 11:56:18 +0000 http://www.michaelmartine.com/2007/12/08/secret-to-successful-business-blog/#comment-88127 [...] on your blog, you don’t need to tell people to go buy stuff or encourage them. you need to sell without selling on the blog. If you provide the information in a passionate, knowledgeable way, and engage your [...] [...] on your blog, you don’t need to tell people to go buy stuff or encourage them. you need to sell without selling on the blog. If you provide the information in a passionate, knowledgeable way, and engage your [...]

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