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Start Video Blogging in Five Easy Steps

This straightforward (and long) post will tell you step-by-step how to get started video blogging with a simple webcam. Video blogging is growing in popularity as the tools for it become easier to use and less expensive. You don’t need expensive equipment to get started. In fact, you can get going for less than $40 USD. You don’t need to be intimidated by any part of the process, and you can begin doing basic video posts and learn more complex and challenging aspects (such as separate microphones and video editing) later. All the product links in this post are affiliate links.

I’m not going to get into any philosophical discussions about why you want to do it or ask if you’ve got the time or skills to do it. I’m one of those “just do it and see” kinda guys. Over-analyzing before you begin is the best way to kill something before it even has a chance. Just go for it.

Ready? Lets’ get started video blogging!

Step 1: Get a Camera

Yeah, DUH, right? What, you thought this was going to be hard? Your main concern with a camera will likely be expense, then quality. You can spend less than $40 for a decent webcam. Webcams are cheap, some are very decent quality, and they are easy to use. I use a webcam so that’s what I’m focusing on here. Should you use a camcorder instead? Camcorders are not chained to the computer, offer higher-quality video, are more expensive, and involve more work. If anyone else wants to write a tutorial on them, let me know and I’ll link to it.

Video blogging cameras

webcam.jpg

Logitech Quickcam Communicate STX is what I’m using. It’s got a built-in microphone that picks up great, and the image quality is good. Bang for the buck, I think this is one of the best deals around. I did my homework before buying. You want decent image quality and sound without spending all your gas money for the week, this is puppy delivers.

Logitech QuickCam Pro 9000 is a higher-quality camera with a few more features, such as improved low-light capture (the customer reviews on this are pretty good) and sound quality. Because YouTube compresses the snot out of video, you want to start with as high of a video quality as possible. If I wasn’t cheap, I would’ve bought this one.

Step 2: Set up your camera

  1. Once you have your camera, install the software that comes with it and plug its USB cable into your computer (follow your camera’s specific instructions).
  2. Check to see if there are new drivers or other updates to its software. If there are updates, download and install them. Restart your computer, even if it doesn’t prompt you to…it’s always a good idea.
  3. Start your camera’s software. Logitech is a popular brand, and it’s what I use. In the little control panel, clicking on “Quick Capture” gives me a window that displays what the camera sees. There are buttons for taking still pictures or recording video. Don’t start recording yet.
  4. You’ll want as much light as possible. If the image you see is dim, turn on all the lights.
  5. Position the camera. Webcams usually rest atop a computer monitor. Point it at yourself as you sit in front of the computer. I have a really high-tech setup for mine to get the right angle and distance: I use a freakin’ Pringles can in front of my monitor (Spicy Guacamole, if you must know).
  6. Turn on some loud music, click record, and start dancing and taking off your clothes. Just kidding!
  7. Seriously, you might need to adjust your camera’s settings. There should be a button or a menu for this in the software interface. You’ll usually need to adjust brightness, color, and sound. There may be settings for dim light, but try to have the brightest ambient light possible, because these dim light settings product a grainy video with blurry movement.

Step 3: Make a few test videos

Click the record button on your software, look at the camera, and just start talking. Tell a joke, or something short. (What’s green and plays guitar? Elvis Parsley!) Stop recording and play back the video. If it doesn’t look okay, try adjusting the software settings some more. How do you sound? You want to be heard clearly at a normal volume. If the sound is a little quiet, you can do one or both of two things immediately: get closer to the camera/microphone or speak louder.

Lather, rinse, repeat until you have what you want.

Step 4: Make a real video

Okay, now you’re ready for the big time! Go brush your teeth and make sure you look decent. Avoid wearing all white or all black clothing, as it will wash out.

And… have something to say! Alright genius video blogger, what now? You want to have a clear idea of what you’re going to say with video as with the written word. I like to do videos when writing just seems like too much work (except in this case, where the benefit to you is greater than my laziness), so I tend to only write down the main points and then riff on them. Recently I’ve experimented with using a video blogging teleprompter. But here are some thoughts:

  • Jot down your main points in a word processor or slide show application. If using a word processor, make your font really big. Display this on your computer screen as you record your video.
  • Print or write out longhand (what’s that?) your points onto paper and tape the paper up on a wall behind the camera.
  • Use CuePrompter, a free teleprompter web application.

While you’re recording the video, if you trip over your words or whatever, just stop recording. Record a new video and take it from the beginning. No big deal. If you live with others, make sure they know what you’re doing so you don’t get interrupted and, more importantly, so that they know you haven’t finally gone insane because you’re talking loudly in a room all by yourself.

Step 4: Edit your video?

Maybe. Anybody can click “record” and blabber into the camera. Except for babies. You have to click “record” for them. Anyway, the part about video blogging that can be intimidating is editing. The simple solution: don’t bother. If that’s what’s stopping you, then skip it so it’s no longer a perceived barrier. Since with a webcam, you’re clicking on a button with a mouse instead of reaching towards the camera for an off button, it’s not as awkward.

You don’t need fancy-pants editing and titles and all that. You certainly don’t need the awful special effects some people employ (most video bloggers don’t, thank goodness). If you want to see an example of absolutely killer, yet simple editing, check out Ze Frank. He did a year’s worth of daily videos and they’re definitely examples worth watching.

If you are going to edit your video, you need software for that. And lots of time. PCs running Windows have Windows Movie Maker, and Macs have iMovie. If you’re going to bother, learn the software. Learn by doing, watch a tutorial video, or get a book, such as the one that I use: Microsoft Windows Movie Maker 2: Do Amazing Things.

Editing is too big of a topic for me to show you how to do it here, and I could only show the Windows stuff anyway.

I’m serious about the time factor: video editing is an incredible time sink. You have been warned. That’s also why you may not want to even bother.

Step 5: Upload your video

Upload it to what? For most of us, the instant answer is YouTube of course. If you’re just starting, I recommend it, because it’s just stoopud easy. There are other advantages:

  • Placing videos on YouTube provides another point of entry to your blog for new visitors.
  • YouTube pays for the hosting and bandwidth.
  • YouTube videos can spread virally by allowing others to embed them in their blogs (this happens with mine, occasionally–I love it).
  • YouTube gives you your own customizable page to showcase your videos, and other people can subscribe to them and comment on them. Here’s the one for all my Remarkablogger videos.

If you don’t have a YouTube account, create one, then on any page in YouTube at the top is a yellow “Upload” button. Uploading is easy to do but takes a little time. Once the video is uploaded, YouTube has to convert it into the FLV (flash video) format. That also can take some time. Basically, what I’m saying is maybe come back in half an hour. There are limits on file size and duration for YouTube videos: 100 mb or 10 minutes. You will need to enter information about your video, such as a title and description.

Once that’s done, you can copy the embedding code and paste into the CODE VIEW of your blogging software (which is WordPress, of course and not Splogger, or worse yet, UglyPad, right? Okay I will get hate mail on that one, LOL).

By the way, did you catch that? CODE VIEW, friends.

Whew! After all that, what’s a little bit more?

Tutorial style posts are necessarily long, so thanks for hanging in there. I know I’ve barely scratched the surface, but I wanted to make this as easy as possible for total beginners. You can always add more complexity later, after you’ve done the basic stuff and get a little comfortable.

If you buy a camera and make a video, link to it in the comments so we can all laugh at you check it out and encourage you. First-time videos only, please.

If you have any questions, ask them in the comments. I’ll gather them up for another post to answer them.

Lastly, thank you, Stephen, (and a few others in the recent past) for asking me to write this. The open mouth gets fed.

21 Comments

  1. Posted February 3, 2008 at 4:12 pm | Permalink

    Michael:

    I’m going to digest this and see where it leads me. Thanks!

    Glad to have made the suggestion for you to write this. I just didn’t expect it to happen so soon!!!!

    Sweet. Nice job. Look forward to other posts that you might write on this subject.

  2. Michael Martine
    Posted February 3, 2008 at 4:46 pm | Permalink

    Lucky for you, Stephen, I was sitting in front of the screen thinking about what to write.

  3. Posted February 3, 2008 at 7:42 pm | Permalink

    Michael - this is a great post and answered a few questions I had. Thank you.

  4. Posted February 3, 2008 at 9:35 pm | Permalink

    NICE comprehensive overview! I love that you talk about exactly what you’re using and speaking from your own experiences. I’m still kind of freaked out by video blogging… but I can see this is the direction that things are heading!

  5. Posted February 3, 2008 at 9:36 pm | Permalink

    Michael, thanks for the links. I’ve been considering video blogging and I think you’ve pushed me over the fence. :-)

    I’m fairly new to your blog … do you have an example of a video blog post you made with the webcam you bought?

    (nevermind, just scrolled up and found it!)

  6. Posted February 3, 2008 at 9:57 pm | Permalink

    I’m still debating if I should even start video blogging. Is it worth all the effect? I’m thinking the benefit would be linkbaiting, because it sure ain’t useful for SEO. (to my knowledge!)

  7. Posted February 3, 2008 at 10:17 pm | Permalink

    David -

    I had the same debate, as I was wondering about ROI … but I’m considering that the value in it may be to give your readers another channel to associate with you (having a ‘face to the name’), get comfortable with you, and become more open to buying your products.

  8. Michael Martine
    Posted February 3, 2008 at 10:30 pm | Permalink

    @David Deangelo - I think for what you’re doing, video would be especially effective. I mean, you’ve already got the YouTube video previews of the DVDs you sell.

    In your case, you want to provide enough info (and entertainment value) to convince people that if they buy the DVDs they will be getting their money’s worth.

    Can you imagine doing all “hidden camera style” and having it be unscripted? What further proof could anyone want, right? :twisted:

    The whole “talking head” style of video probably isn’t for you, but little how-to episodes would rock.

  9. Michael Martine
    Posted February 3, 2008 at 10:46 pm | Permalink

    @Christine - I do not believe for one second that the Self Made Chick is scared of a little video. But if you follow the steps and keep it simple, you’ll have a video before you know it.

  10. Michael Martine
    Posted February 3, 2008 at 10:50 pm | Permalink

    @Dave Navarro - Having a friendly face to go with the site is a very humanizing thing. People respond to faces big time. It immediately helps to earn trust. Having your picture on the blog helps, too, but video is much closer to meeting you “for real.”

  11. Posted February 4, 2008 at 2:51 am | Permalink

    What a wonderful tutorial, Michael. I’ve never tried videoblogging although I have been tempted. I have a camera inbuilt into my mac and I’m familiar with iMovie, through editing film clips for my teaching, so really I’ve no excuse not to! Maybe I’ll take the plunge soon…

  12. Posted February 5, 2008 at 10:25 pm | Permalink

    @Amy - Very interesting comment. First, you give all the reasons why you have no excuse, and then you say oh, maybe someday… :)

    WHAT ARE YOU WAITING FOR? DO IT NOW.

  13. Posted February 6, 2008 at 4:59 am | Permalink

    I know - pathetic, isn’t it ;-)
    I promise, I will give it a shot!

  14. Posted February 7, 2008 at 7:53 am | Permalink

    Excellent tutorial and the best part - perfectly placed humor through out. There’s nothing like reading a tutorial and chuckling at times. Kept me reading. Thanks Michael.

  15. Posted February 7, 2008 at 10:24 am | Permalink

    @Bill - Thanks, man. A little humor can go a long way in what would otherwise be kind of a dry read.

  16. Posted February 7, 2008 at 1:54 pm | Permalink

    Great post, Interesting. Informative. I have to say that a lot of the tips and tricks you included, I already knew of, having extensive experience with Adobe Premierie, a video editing tool. I, like Amy, have a built in camera and mic in my computer. But it seems I just never get around to video blogging!

    I KNOW it would be a good thing, tho. It’s going on my list. You know. The list of things you want to try, in order from importance (based on what can give you the most bang of the buck for your time).

    Thanks!

  17. Posted February 7, 2008 at 3:38 pm | Permalink

    @Erica - I call it the “paralysis of possibility.” Best overcome by the “just do it” mentality. Just hit record and start talking… don’t worry about uploading it or doing anything with it. Treat it as a throwaway. Simply… begin.

  18. Posted February 10, 2008 at 11:43 am | Permalink

    Hey Michael:

    Glad to have found your article; got to it via my pal Stephen Hopson.

    I just started podcasting and, based upon your eazy-peezy tutorial, I’m now off to get the video gear and see what I can do with video blogging.

    Thanks for the encouragement. Great for techno-phobics.

    Michael Werner

  19. Posted February 10, 2008 at 12:02 pm | Permalink

    Quick question for you, Michael:

    Is the captioning on your videos part of the camera’s software or is that a separate product you use?

    Thanks much,

    Michael Werner

  20. Posted February 10, 2008 at 1:07 pm | Permalink

    @ Michael Werner - Thanks for the kind words, I’m glad you found it helpful. To answer your question, the titles are done in Windows Movie Maker, which you probably have on your PC already. If you use a Mac, then you have iMovie. Both programs let you add titles, effects, and let you edit your video.

  21. Posted February 10, 2008 at 5:41 pm | Permalink

    Hi everyone!

    I wanted to come back and answer Michael Werner’s question to Michael about whether closed captioning was part of the camera’s software or a separate piece of software.

    I heard from others what Michael said about Windows Movie Maker having subtitling capabilities. I have not used it yet so I can’t say for myself whether it works or not. But Michael is probably right (Michael, have you tried it yet?).

    On another note, I did some research on on the internet and found a few resources including http://www.overstream.com I’m not 100 percent sure how this works but if either of you look at this and find something out, let me know.

    This information is for those who want to make their videos more accessible to deaf and hard of hearing readers even if the blogger isn’t.

    Over and out….for now……

8 Trackbacks

  1. [...] Start Video Blogging in Five Easy Steps “Video blogging is growing in popularity as the tools for it become easier to use and less expensive…” [...]

  2. By Links Roundup - February 5th 2008 on February 5, 2008 at 8:37 am

    [...] Start Video Blogging in Five Easy Steps - Michael Martine gives some basic tips on how to start video blogging. [...]

  3. [...] Start Video Blogging in 5 Easy Steps by Remarkablogger [...]

  4. By End of the Week Gratitude Theme #14 on February 9, 2008 at 5:24 pm

    [...] of Remarkablogger for inspiring me with his post, Start Video Blogging in Five Easy Steps, because while I plan to buy altogether different equipment, I am finally on the verge of getting [...]

  5. By This Month In SEO - 2/08 - TheVanBlog on February 29, 2008 at 10:30 pm

    [...] Start Video Blogging in Five Easy Steps [...]

  6. [...] Michael Martine would go as far as to say: Over-analyzing before you begin is the best way to kill something before it even has a chance. Just go for it. [...]

  7. [...] Start Video Blogging in Five Easy Steps (tags:%tags%( [...]

  8. By Flipping Myself On on April 22, 2008 at 6:14 am

    [...] I’ve been using it to record all my videos, lately. Web cams, which I recommended before as a cheap start to video blogging, ain’t got nothing on the Flip. Because the Flip is so small and portable, I’ve been [...]

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