Niche Video Clobbers Competitors: Twice the Traffic

by Michael Martine on February 8, 2008 · 10 comments

Watch on YouTube

Beet.tv has a wonderful small-dog story about a New Jersey wine merchant who has been creating daily wine-tasting videos. He outranks big names like Wine Spectator and gets twice their traffic.

Really shows the power of niche video!

Here’s the kicker: he’s been doing this for two years. That’s a lotta video.

{ 10 comments… read them below or add one }

1 David Deangelo February 8, 2008 at 8:32 pm

Every day.. that is A LOT of work. Good for him, I hope the traffic converts!

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2 Jay F.H. February 8, 2008 at 11:45 pm

Is this your “Spread the Thunder” entry? ;o)

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3 Michael Martine February 8, 2008 at 11:51 pm

@Jay – I had to look up what you were talking about… so I guess not. :) Nothing like a good contest to boost subscribers, but I’m not interested. I’m a beer man, anyways. ;)

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4 Jay F.H. February 9, 2008 at 12:02 am

Ah, so you’re more of a Diggnation type. ;o)

Gary’s got quite a personality – a great show, even for non-drinkers. BTW, nice work on the Yastrow stuff.

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5 Michael Martine February 9, 2008 at 12:21 am

Digg-what? ;)

Thanks for the compliment. Much appreciated.

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6 marti garaughty February 9, 2008 at 1:19 am

What a great find Michael, talk about becoming a BIG fish in a small pond.

That’s a truly excellent example of using technology to connect with a niche market in a very human & very personal way. Have a great weekend.

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7 Michael Martine February 9, 2008 at 1:38 am

@Marti – Thanks! Of course the real credit goes to Beet.tv for the original story, but there was such an inspirational lesson in it for video bloggers that I just had to post it.

PS – where’s your blog? ;)

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8 Cyndee Haydon February 9, 2008 at 12:04 pm

Michael – thanks for that treat. You know I love experimenting with video and how to use it to enhance the reader experience – keep it coming. Love David and Goliath stories too – hooray for the little guys! :)

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9 CatherineL February 9, 2008 at 1:35 pm

That’s a lot of wine too Michael. It sounds like it’s paying off for him though.

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10 robdogg February 11, 2008 at 12:20 am

thats awesome, drinking for a living =)

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