Your audience will educate you with feedback - positive or negative will teach you.
Repeat yourself, reiterate, people learn through repetition.
It’s difficult to be brief, do your best, put real thoughts out there, pose questions.
A really good question is often better than a good statement
Generating Content
Keep notes
Mind maps are useful
Business Process
You can get content out of how you do what you do — that’s a story
Source “Bits” > Put Bits Together > Deliver Stuff > Happy Customer
Managing the Editorial
Use an editorial calendar
Invent ideas, wherever you are
Break out your creativity - deliberately engage in activities to stretch and strengthen your creativity
Panic Posts
Post that are nearly complete but not published, in draft status ready to be published.
You’re only as good as your last post.
Source people before you need them so when something breaks or there’s a problem, you will know who to turn to.
How to do a 5-minute Post
Start with the end point: the point of this post is…
Questions to ask
Who for?
What?
So what?
Rubber Ducking
Use a rubber duck as an imaginary listener to clarify your thoughts about a post (fun idea!)
Recommends ScribeFire as a blogging tool for multiple blogs
