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What Are Pings, Trackbacks, and Pingbacks?

Pings, Trackbacks, and Pingbacks, Oh My!When you’re new to blogging, the crazy computer geek terminology seems to never end. There are a lot of new words to learn. Experienced bloggers take these for granted (or act like they do!) but what about the beginners? Don’t worry, your Uncle Blog Vocabulary is here. Today, we’re going to define three blogging terms in plain English anyone can understand (well, anyone who speaks English, anyway). Those words are:

  • Pings
  • Trackbacks
  • Pingbacks

Pings

A ping is what happens when one software program notifies another one of an update. It’s basically an electronic way two software applications or computers say “hello, here’s what’s new.” In computer networks (and the internet) one computer can ping another to see if it is online and active. It sends out a signal, or, “ping” over the network to see if it reaches anything. Think of sonar pings from an old war movie, or something, and you get the idea.

Pinging is used in a million different ways on the web, some of which have to do with blogging. I’ll get to that in a moment, but first, let’s look at trackbacks next.

Trackbacks

When you come across a blog post that inspires you to write your own blog post, or which you want to cite, you can manually create a kind of link to it known as a trackback. It’s called a trackback because the link “tracks” back to the other blog. When you create a trackback, the blog that you’re tracking back to will be notified. How is it notified? It’s pinged, naturally! When you are writing a post in WordPress 2.5.1, you see the trackback area (pictured below) beneath the writing window.

trackback form

If this seems laborious and unnecessary, it is. Most people don’t manually create trackbacks, anymore. They don’t need to, because WordPress will create them for us automatically. When it does that, it is not technically creating a trackback, because trackbacks are manual. It’s creating something else. Something called…

Pingbacks

A pingback is nothing more than an automated trackback. Thanks, Mike, you say, that’s clear as mud. How ’bout an example? That’s a great idea, I say (how did this become a conversation?), check this out:

Let’s say I wanted to write a post about measuring your success in order to achieve even more success as a blogger. I find Dave Navarro’s post How Seinfeld’s Secret Productivity Tip Can Make You Money and I think it would make a relevant link in my own post. So I link to it in my post (just like I’m doing right now).

When I publish that post, my blog will “ping” Dave’s blog to notify him of my pingback. When Dave logs into his blog administration area, he will see a list of incoming links, one of which will be mine. So now he knows I linked to him and might decide to visit my post to see why. Then he might leave a comment and say something like “Great post, Mike!” (that’s your cue, Dave). So… that’s a pingback.

What most people call trackbacks are, in fact, pingbacks, which makes something that should only mildly confusing and ends up making it majorly confusing! :o

Questions and Comments are Welcome

I welcome your questions about these terms in the comments below, or if you have any ideas for more blogging terms and concepts you’d like to have explained in plain English, please let me know.

To be sure you don’t miss any new plain English explanations here on Remarkablogger, you should subscribe.

25 Comments

  1. Posted June 23, 2008 at 8:18 am | Permalink

    I do have a question, in fact. It’s going to be advanced and technical, but at the same time, it teaches beginners WHY YOU SHOULD LINK TO BLOGGERS TO ATTRACT TRAFFIC.

    Once upon a time, when people linked to us, our blog would send us a nice little notification email to say, “Pingback. Check it out.”

    We’d say, “Hey. Who’s linking to us? Why? What is this? What are they saying?” We’d head on over and visit the person’s blog, read their post and thank them or join in the conversation.

    (For beginners: That’s the magical powers of pingbacks. They make people see you. Link out.)

    Since the WP upgrade to 2.5, that pingback notification only seems to be happening half the time, and mostly only for inner linking we do within our own blog. I literally have to go visit the blog dashboard to see if anyone linked to us.

    Quoi? What is this? Why? What happened to the notifications? Now we’re missing a whole bunch of “thank yous” that we owe people and end up looking like jerks.

    I hate the new WP. Oh, btw… anyone else think it’s as slow as a turtle?

  2. Posted June 23, 2008 at 8:19 am | Permalink

    Mike,

    These plain English, common sense explanations are just what the drooling masses need so much.

    I’ve been at this Internet thing for over 10 years, but never bothered to learn these fundamentals that come so easy to you young whipper snappers. I used to just do content, content, content.

    Now I am actually making a living through various legal methods (would you believe?) online, and I thank you very much!

    Keep em comin’.
    Rich

  3. Posted June 23, 2008 at 8:52 am | Permalink

    @James - The new WordPress admin uses Google Blog Search to notify you of backlinks (which is stupid-can I have a choice? Please?). You have to actually check comments separately.

    But here’s how I make sure I don’t miss anything that’s happening on the web involving my name: Google Alerts. I have alerts set up for both “remarkablogger” and “Michael Martine”. Which is funny cuz there’s a pastor out there somewhere with my name (and that has a name: Googleganger).

    @Rich - I’ve been in the blogging game since 2000 and online since 1994. At 39, I don’t think I’m considered a whipper snapper (what the hell’s a whipper snapper, anyway?). Keeping up with stuff is a constant endeavor.

  4. Posted June 23, 2008 at 8:55 am | Permalink

    @ Michael - Yeah, I have a whole slew of Google Alerts set up and they’re lifesavers. Still, some pingbacks slip through the cracks and it bothers me. I hate not saying thank you.

    So basically you’re saying… I’m screwed. lol

  5. Posted June 23, 2008 at 9:25 am | Permalink

    @James - I haven’t done so myself, but there may be admin plugins to help. I know you can use some the same techniques and tools used in online reputation management to serve this particular purpose (of which Google alerts is just one).

  6. Posted June 23, 2008 at 2:41 pm | Permalink

    aaaaand … Michael’s pingback brought me here. It works!

    I love Google Alerts - however, with my name, I have to do a *lot* of filtering to weed out the “other” Dave Navarro …

  7. Posted June 23, 2008 at 2:45 pm | Permalink

    @Dave - thanks, buddy! I’ll have that ten spot for ya later. ;) But you just demonstrated and proved what James and I are both saying in different ways: to get traffic and links coming in, link out and reach out. Wait… I feel a post coming on… off to write a draft…

  8. Posted June 23, 2008 at 2:53 pm | Permalink

    Great post! Since I’m fairly new to the blogosphere, I greatly appreciated your insight.

  9. Posted June 23, 2008 at 2:54 pm | Permalink

    Finally - I understand Pings! It was always so mysterious before…and, at 26, I think I might just be a whipper-snapper!

  10. Posted June 23, 2008 at 3:01 pm | Permalink

    @Dr. Mac - You’re welcome, glad you found it useful!

    @Tara - When we get old, will we still be whipper-snappers? Can we be old whipper-snappers? I’m completely ruining the SEO for this blog post. It’s now going to rank for “whipper-snapper” for weeks!

  11. Posted June 23, 2008 at 7:00 pm | Permalink

    Oh boy, Michael , if you google whipper snapper….everything from a toddler’s play gym to, um, mentoring for the “leather set” comes up…

    Anyway, thanks for Uncle Blog’s words of the day. I link. I may have pinged, and I have always wanted to track back and did not know how. At least I have them down in theory now. More good stuff from you. Thanks.

  12. Posted June 23, 2008 at 7:32 pm | Permalink

    @Janice - I did Google it and saw the same things you did. :o

    Every time you link to another blog post on your blog, you’re sending a pingback to that blog. If you check out some of the heavily commented posts here on Remarkablogger, you will notice the comments and the pingbacks (incorrectly labeled as trackbacks) are listed separately from each other. The trackbacks are all people who have linked back to that particular post because they found it useful for their readers or they cited it in a post of their own.

  13. Posted June 24, 2008 at 11:35 pm | Permalink

    Is there a good way to do pingbacks from a Blogger blog to a WP blog? I’ve only spent a little time trying to figure out but I haven’t been able to get it to work.

  14. Posted June 24, 2008 at 11:45 pm | Permalink

    @Rob - I don’t believe there is. Blogger doesn’t support automatic pingbacks. If you were writing a post in WordPress, you could do a manual trackback to a blogger URL, but Blogger has no trackback/pingback function. There is a “blogs that link here” feature, but it seems to perform erratically.

  15. Posted June 25, 2008 at 12:14 am | Permalink

    Michael, thanks for the answer. It’s what I had concluded but I’ve been known to be wrong plenty of the time.

  16. Posted June 25, 2008 at 7:53 pm | Permalink

    Thanks for the quick overview. I knew what pings were, but I’ve seen people mention both trackbacks and pingbacks and didn’t really know the differenct between the two.

  17. Posted June 27, 2008 at 11:38 am | Permalink

    Thanks for clearing up the difference between Trackbaks and Pingbacks. I still have a long way to go on understanding advanced blogging.

  18. Posted June 27, 2008 at 2:32 pm | Permalink

    [using my sarcastic voice] Great! I suppose next you are going to reveal the secret to sawing a woman in half? Now that you’ve simplified the definitions for everyone, how am I going to look important when tossing around words like trackback and ping?

    Serious, thanks for simplifying a somewhat confusing topic. I never really understood the difference between the pingback and trackback, and it seems that basically there is none…good to know.

  19. Posted June 27, 2008 at 2:35 pm | Permalink

    @Jim - sawing a woman in half comes next, then after that, “How to Make Your Readers Disappear by Going Off Topic” ;)

  20. Posted August 4, 2008 at 8:58 pm | Permalink

    Now I know what a ping is, Just wondering if all pings go to a central spot or just out to individual computers, sounds more like individual computers, so how do you tell the world about your blog?

  21. Posted August 4, 2008 at 9:40 pm | Permalink

    @Rob - Pings go out to pinging services on the web, not really to individual computers. Technorati, for example, is one of the largest sites on the web.

  22. Posted August 11, 2008 at 10:27 am | Permalink

    I don’t understand exactly what value pingbacks have in the word of SEO. If someone let’s you know that they have linked to your article, and you accept their automated comment, isn’t that in effect a reciprocal link, and therefore pretty valueless in SEO terms?

  23. Posted August 11, 2008 at 10:38 am | Permalink

    @Rob - Great question. It isn’t a reciprocal link. Most blogs automatically add the “nofollow” attribute to pingbacks, which means that Google never sees those links. In-post links do not have nofollow, so they are crawled by Google.

    A blogger may choose to use a WordPress plugin that removes “nofollow” from comments and trackbacks/pingbacks separately or both. In this case, it might be possible to see the link as reciprocal.

  24. carrick
    Posted October 21, 2008 at 3:38 pm | Permalink

    Thanks Michael,

    Regarding Reciprocal links: Does a trackback (or pingback for that matter) not result in an actual link on the target blog (i.e. the blog post you are linking to from within your own blog) back to your own blog? Isnt that the point of a trackback - I use a link to reference your post from within one of my own; you get notified of the incoming link, review my post and if you approve of it, a link gets created on your blog, pointing to my blog post?

    I’m not clear on how you would create a trackback that is NOT in-post and therefore uses the no-follow rule? I mean, practically speaking, are you not always creating a trackback within a post, and therefore, always receiving a crawled backlink?

    One last thing regarding Rob’s question about Reciprocal links: Assuming you are getting non-crawled backlinks (so no SEO value), Trackbacks are still an excellent source of traffic since readers of the blog you linked to may well follow the link back to your blog for further reading…

    Cheers,
    Carrick

  25. Posted October 21, 2008 at 4:12 pm | Permalink

    @Carrick -

    A trackback may or may not result in a link to your blog from the blog you’re linking to. At the blogger’s discretion, the trackback link on their post may be allowed to stand or be deleted (or marked as spam).

    These links may result in referral traffic, but because they are almost always no-followed, Google does not “see” them when it indexes the blog post. These links pass no PageRank value because they are no-followed. So it depends on why you want the link. If you want it for traffic, it’s reciprocal (but not in a bad way). If you want it to pass PageRank, it’s doesn’t because the trackback link is no-followed. From a PageRank-building perspective, this is not reciprocal.
    When you create an in-post link and ping blog services upon publishing your post, that is a pingback to the post you’re linking to. Depending on your blog software, it may show up as a trackback (even though technically it’s a pingback).
    This is completely automated in WordPress. Unless a blogger has disabled no-follow, these are NOT crawled by Google.

    The only real value of these is traffic. There is no SEO value.

2 Trackbacks

  1. By Track- & Pingbacks | Bakkel dot com on June 25, 2008 at 6:00 am

    [...] In mijn ogen is het in de Nederlandse blogosphere nog steeds niet echt doorgedrongen om track- of pingbacks te gebruiken als je reageer op een bepaalde post. De meeste van ons linken wel naar eventuele bronnen, maar vergeten dan de TB url of pakken gewoon de hoofdpagina waar eventuele pings niet aankomen. Remarkablogger geeft ons nog maar eens een duidelijke uitleg over het fenomeen en wat de voordelen (…. [...]

  2. [...] Definition of Pings, Trackbacks, and Pingbacks - [...]

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