Apparently, ninjas don’t scale very well. My good friend Naomi Dunford has written one of the most kick-ass and easy-to-read books on learning search engine optimization ever: SEO School - Become an SEO Ninja. I don’t think she could’ve anticipated how well it would sell. SEO is important–vital, even, yet 99% of us don’t [...]
FeedBurner is a free service that provides two very important benefits:
It makes it easier for people to subscribe to your blog
You can see tracking data about your subscribers
But first, let’s make sure we know what FeedBurner is in the first place.
FeedBurner is a Better Way to Do RSS Feeds
FeedBurner gives you all [...]
We all want our headlines to stand out from the rest, and we all want to communicate our ideas to our readers. One way to accomplish both is to use a "curious comparison." How it works is that you pick something that is (or seems to be) completely unrelated to your message. In fact, [...]
Teaching Sells is closing. It’s true.
I’ve been a member of this program from the beginning. Why did I join? Because of trust. Let me explain.
I had been reading Brian Clark’s blog, Copyblogger, for a long time. During that time I came to trust him (that’s the power of blogs). Teaching Sells was not a casual [...]
Get a blog. Yeah, no kidding, right? If you go check out a bunch of e-commerce websites right now, you will see the majority of them don’t have blogs at all. That means no new content is being added to the site. That means Google isn’t indexing the site frequently. It also means that [...]
New York Times bestseller Made to Stick by Chip Heath and Dan Heath is not about blogging, but my blogging has already improved because of it, and yours can, too. Read on to see what six key qualities are needed to make a blog post "stick".
I won’t spoil the very beginning of the book for [...]
The Wealthy Freelancer is the newest successful client project of mine. Steve Slaunwhite, Pete Savage, and Ed Gandia are all successful freelance copywriters in their own right. Each one has a thriving business. Steve and Pete are published authors. The three combine forces in a team blog that features other contributors, as well. They [...]
It seems so simple. Blogging looks like fun, so you try it. The title is like an email subject line. OK, you get it, and the post content is like writing an email message. There are buttons for formatting. Just like your email program. But then something bad happens. Your picture looks stupid in your [...]
An online acquaintance of mine sent me a personal email, courteously asking if I would mind digging his post.
Here was my reply to him:
I don’t mind at all. Dugg. You know, I received all manner of automated shouts and whatnot today and I ignored every one of them. I dugg yours because you don’t bug [...]
You’re new to this whole blogging thing. You want to put a cool video in your post like you see everywhere on the web, but you haven’t figured out how to do it. I got your back. Everything’s easy when you know how, right? So watch this video to see how it’s done the [...]
Can the average person set up a self-hosted WordPress blog? Should a professional be hired? I’m sure you’re expecting me to say you should hire a pro, but that’s not what I’m going to say. Bear in mind, though, the bar has been raised. You gotta start out as strong as possible for the best [...]
Are you missing something in WordPress? You can learn the basics and even learn a couple of secrets at the same time. They’re not really secret, of course, they’re features you may not yet be aware of. Here’s what’s in the video:
How to edit the post “slug”
How to insert hyperlinks
How to upload and insert pictures
How [...]
I’ve never invited you to ask me anything you want about blogging, and I figured it was high time I did. Ask me your questions in the comments and I’ll answer them there. Make sure you subscribe to the comments so you don’t miss your answer. If anyone else wants to help answer questions, too, [...]
