Affiliate Marketing
Affiliate marketing is the marketing and selling of products and services online for a portion of the profits. By becoming an affiliate for a product or company, an affiliate marketer (called an affiliate) can use the producer’s marketing resources (such as ads and email copy) to sell the product or service. Affiliate links contain the affiliate’s referral information, so the producer knows which affiliate has made a sale and can pay that affiliate a cut.
Posts on affiliate marketing:
Read This If You Want to Make Money Blogging (Example of affiliate marketing, contains affiliate links)
Blogging Ethics 101c - The Accidental Disclosure Manifesto
Blog Marketing
Blog marketing is using a blog to market an organization or a product or service. Personal blogs are not considered to be engaged in blog marketing. But if you have a business website and you have a blog, you’re doing blog marketing: you’re marketing your business with your blog.
More and more businesses and even large corporations have engaged in blog marketing, with mixed results. Blog marketing is unlike traditional marketing methods and many companies aren’t entering into blog marketing very smoothly. This is because direct selling or commercial messages in an environment where people expect content and information are often ineffective or even detrimental to success. Single person businesses and small businesses, on the other hand, have more easily enjoyed success with blog marketing.
Posts on blog marketing:
The Top 10 E-commerce Blogging Tips to Skyrocket Sales
4 Power Questions for Killer Business Blog Posts that Grow Your Business
The 5 Elements Every Business Blog Must Have
Internet Marketing
Internet marketing is a catch-all term for the marketing and selling of products online. Internet marketing is not the same thing as online advertising. Internet marketers use pay-per-click advertising, blogs, search engine optimization, and social media to drive traffic to sales pages where a product can be purchased. Other forms of marketing, such as blog marketing, search engine marketing and social media marketing, go under the umbrella of internet marketing.
Posts on internet marketing:
The Top 5 Mistakes Internet Marketers Make on Twitter
Remarkanotes: A Different Kind of Email List
Search Engine Marketing
Search engine marketing (SEM) uses search engine optimization (SEO) and search advertising (often called PPC or pay-per-click) to drive traffic to a website. Often, the destination site is a sales page
Posts on SEM/SEO:
SEO Ninja Skills Prevent Armageddon
3rd Key: Blog SEO - 7 Keys to Better Blogging in 7 Days
WordPress SEO Techniques to Avoid Duplicate Content
13 SEO-Only Firefox Extensions
Social Media Marketing
Social media marketing (SMM) is the use of social media to market an organization or a product or service. By participating in social media, awareness is built and relationships can be created and strengthened. The hope is that this results in increased sales and customer loyalty down the road for a business. Because direct selling or presentation of a commercial message is not only ineffective but often detrimental in social media, social media marketing is viewed as difficult to master.
More traditional organizations have had an even more difficult time embracing social media marketing than they have with blog marketing, and even many who have successfully marketed with blogs do not always embrace social media.
Posts on social media marketing:
How to Drive Traffic to Your Blog with StumbleUpon and Twitter
Introducing the Remarkablogger Twitter FollowUp 1 - Get More Followers on Twitter!
How Social Media Helps Grow Your Blog
Is Blogging Another Form of Social Media?
P.S. - In case you missed it, if you like this post you may also like Blog Traffic Terms Defined - Because Knowing What the Heck You’re Talking About is Always a Good Thing.
6 Comments
Michael,
The teleconference yesterday was awesome. Also, I downloaded Yaro’s ebook… A ton of great information… Thanks for gathering all of this information for us…
David J Parnell
@David - Thanks for the kind words. Glad you got a lot out of it and the posts here on the blog.
Hi,
Valuable information.
I liked the previous post on 5 twitter mistakes. I’m also planing to write an article on twitter based on my own experience but I’ll wait a little bit more to gather more info.
Thank you
Superb information, and thanks for all the links related to each subject. After reading the first couple, I have just bookmarked your blog and will be back soon!
I really like the links for the SEO posts, as it’s still a topic that I don’t quite understand! - One day I’ll understand what things are, and how to make best use of them!
Being a Twitter member too, I’m very much looking forward to see what you’ve written on the subject. I guess there’s a lot of reading for me ahead?!
Thanks
Mark
@Toma - Great to hear you will be writing a post on Twitter. Twitter posts seem to get attention.
@Mark - If you really want to understand SEO, you should click on that picture of the ninja for the SEO School book. That is for beginners and teaches you EVERYTHING you need to know to get going in clear language (although she swears a lot in it, which I find extremely entertaining, myself).
My favorite flavor at the moment is blog marketing. I’m working on using my internet marketing blog to promote myself so that I won’t need to worry too much about the horrible job market when I get out of college.
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Flavors of Internet Marketing Explained…
Beginner-level explanations on various types of internet marketing, such as affiliate marketing, blog marketing, search marketing, and social media marketing. Includes links to posts which further explain and provide examples….