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Category: Business Blogging

How to Start a Business Blog, Part 9: Write the Initial Content

What you need to know to write the initial content for your blog before its official launch.

How to Start a Business Blog, Part 8: Choosing Categories

This is part 8 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 7
Nearly all blogs have categories, labels, or tags as [...]

How to Start a Business Blog, Part 7: Design Considerations

This is part 7 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 6
One aspect of personal blogging that doesn’t translate into [...]

How to Start a Business Blog, Part 6: Blog Platform and Site Issues, Continued

This is part 6 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 5
Another issue to consider when starting a business blog [...]

How to Start a Business Blog, Part 5: Blog Platform and Site Issues

This is part 5 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 4

Step 6: Determine Blog Platform and Blog / Website Integration
For [...]

How to Start a Business Blog, Part 4: Business Blog Policies

This is part 4 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 3

Step 5: Determine the Business Blog’s Policies
For a business of [...]

How to Start a Business Blog, Part 3: Choosing Authors

This is part 3 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 2

Step 4: Determine who the Authors of your Business Blog will [...]

How to Start a Business Blog, Part 2

This is part 2 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 1

Step 3: Determine the Purpose of Your Business Blog
One way [...]

How to Start a Business Blog, Part 1

This is the introductory post in my popular series on how to start a business blog. The first post goes into why a business should consider a blog in the first place and discusses some of the first steps a business should take to set up a business blog.

Could you be sued because of others’ comments? Create a comment policy now!

Business bloggers on both sides of the blogging/commenting line to have clearly defined commenting policies. Bloggers should have a readily available posted commenting policy, and commenters, when doing so in association with an organization, should have a clearly defined commenting policy.