Marketing | Remarkablogger

Category: Marketing

Turn Your Blog into a Relationship Hub

May 13, 2008 – 5:41 am

“Marketing channel.”
“Public relations.”
“Get the message out.”
“Creative should handle this.”
Are you speaking the language of the dead? Your blog is not a marketing channel. It is not a one-way message delivery service. Blogs (and all social media) are two-way conversations. Public relations is a euphemism for corporate propaganda. Ever notice how in classic public relations there [...]

By Michael Martine, Blog Consultant | Comments (19)

When You Are Your Blog’s Brand

April 3, 2008 – 5:56 am

Guest Blogger Week continues on Remarkablogger with Bob Younce of The Writing Journey.
Dooce.
Pioneer Woman.
Skellie.
What do all of these bloggers have in common? Simply put, they are their blog’s brand. If Heather sold Dooce tomorrow, she’d lose a good number of her loyal readers. We go to dooce to see Heather, not to learn about her [...]

By Michael Martine, Blog Consultant | Comments (15)

FreelanceSwitch Reviews Remarkablogger and You Can Too

October 26, 2007 – 7:26 am

I subscribe to the amazing blog FreelanceSwitch, and last weekend I noticed Jonathan Fields had casually dropped an invitation in a comment on a post there to send in your blog URL to possibly receive a free marketing review. When things like this happen, you gotta figure most people will not go for it, telling [...]

By Michael Martine, Blog Consultant | Comments (3)

Walking Through a Graveyard Called Borders

February 25, 2006 – 11:54 am

Last night my wife and I hung out in Burlington for a few hours on a Friday evening, dining out and taking in the town. I was enamored of the idea of having a gyros (Ali Baba’s Kabob Shop). Anyway, we wound up hanging out at Borders. I walked its aisles, looking at the [...]

By Michael Martine, Blog Consultant | Comments (3)